Stunned by 2020? Let's Get Your Life Back in 2021

This can be the year you finally close the gap between reality and your dreams.

If you have ever struggled with a habit, unable to change a behaviour, or achieve your goals, Lasting Transformation is for you.

No fluff. No stories. Just what is required to be, do and have all you want. 2020 may have been wobbly, step into 2021 with new confidence

Enrollments close on January 18th 2021


How certain are you that your current New Year's resolution will last? And your 2021 goals will be achieved when most don't make it past the last week of February - March at most?

See I understand how painful it is to be excited that this is your year to make “big changes” happen. And then look back by December feeling distraught that you have just wasted another year despite your best intentions. I sincerely understand.

For many of us, 2020 has been a truckload of challenges. With a global pandemic, lockdowns, civil unrest (#EndSARS), the challenges this year have been unrelenting.

In the chaos of 2020, vital areas of our lives may have been put in jeopardy, such as physical and mental health, relationships, and spiritual health.

But there is a solution that makes it possible for you to win in all areas of your life, even if 2021 ends up being a carbon-copy of 2020.

But please: don’t fool yourself.

Even when there is a big push to make RESOLUTIONS during the "new year" transition, setting goals (and keeping them) isn't that simple!

This is because the tick from one calendar year to the next takes place on an ordinary day. The excitement of the new year is NOT enough to propel you to your goals.

Having worked with a number of people, I’ve seen that year after year they get excited and make commitments, yet only a small percentage follow through and reach their goals.

In fact, studies show that only 50% of people make "new year" resolutions, and of those, only 8% succeed.

But with that said, I’ve worked with enough people to know that you absolutely CAN make 2021 your best year yet! You CAN change. You CAN achieve your goals!

8% may sound small, but YOUR odds could be much, much greater

What if you could learn what the 8% who succeed did DIFFERENTLY and then do THAT?

Listen. We're all filled with dreams and aspirations.

Most long for fulfilling relationships. Some desire personal freedom. Others want fame and success. And some strive for profitable businesses.

All of which require certain behavior changes that allow those dreams and aspirations to come to reality.

Wherever your ambitions may lie, goal setting and strong productivity systems can get you there.

On the other hand, the wrong goal and behavioural patterns can leave you feeling frustrated and unmotivated.

Which is why I am introducing Lasting Transformation 

Lasting Transformation answers the question: Why is it so hard for people to make permanent changes in their lives? How do you get yourself (and others) to change and make it STICK?
Lasting Transformation is the exact framework behind my work with many of my clients and now it is available as a program online. If you have ever struggled to make changes in your habits or behaviours in order to achieve a goal, reach a target or grow your business or career, this program is for you.

Oh great! Enroll now and get a front row seat!

Here’s What You’ll Get When You Sign Up

Once you sign up today, I will grant you access to the pre-class assessments so you can immediately begin to identify key triggers and anchors in your life that can propel you forward. By the time we will be meeting in class (over Zoom Meeting) on January 21st, 22nd and 23rd, you are already ready to go. Each day is only 4 hours intense.

Trigger Permanent Behaviour Change

Creating lasting transformation helps you trigger new behaviors, helps guides your focus and helps you sustain that momentum in life. Not only will your behavior be affected and improved, your job performance will radically be transformed, thereby helping to mobilize energy which leads to a higher effort overall. Higher effort leads to an increase in persistent effort.

Find Happiness, Fulfilment and Growth

Lasting Transformation will more than pay you back in discovery, fulfillment, and growth. As humans it’s natural to seek an identity, a way to define ourselves in the larger context of the world, this program allows you to discover yourself and mold your identity. At the end, you will take a deep breath and say to yourself, “This is what I was meant to do. I’m happy with this.”

No Longer Struggling to Make Things Work

Real and lasting transformation require we create patterns of adaptation that enable us to respond to each day’s challenges without returning to the old ways. Lasting Transformation will help you to focus on the behavior as pattern that can be changed instead of a problem to be solved. 

Take Back Your Personal Power

Discover more about yourself you never knew existed, and cultivate awareness that very few people develop in their lifetime. By taking back your personal power, you will be able to make your own rules, live by your own rules and not influenced by the rules, judgements, opinions and pushiness of others whether it comes from teachers, preachers, fathers, mothers, culture or religion.

Here’s what people are saying about Lasting Transformation 

Toluse Dove Francis

Mental Health Professional

"Changed my thoughts completely"

The Lasting Transformation is one program that changed my thoughts completely. 

I got to know that I can never run out of ideas or what to sell. I learnt to try different methods with clients as one will surely work.

Ovie Rachael

Intimacy Coach

"I understand myself better"

I couldn't define why I did what I did most times. I've read books on temperaments and personality traits but never have I been satisfied. I just felt maybe I'm a different specie.

Lasting Transformation has done a whole lot in my personal life and my professional life. I've been equipped to understand myself better and make informed decisions concerning what concerns me and my affairs.

I've also learnt better how to help others by questions and having a deep understanding of who they are and their behavioural influencer. I have been able to define my message and build sub brands from it.

This is the best course I have taken so far.

Amaka Solomon

Nollywood Actress & YouTuber

"I used to think I had spiritual problem"

This program brought tears to my eyes because for the first time I was me. Before then I used to think that I had spiritual problem (spirit of confusion) but after class I began to appreciate myself just the way I am, I saw my uniqueness, I embraced every bit of me.

Lasting transformation left a lasting memory that nothing can wipe. I now take my job seriously and I am implementing some of the business strategies we learnt. I no longer procrastinate, no more excuses, no more 'I can't do it' syndrome... I just dare to try no matter how hard.

3 Steps. 3 Days. Lifetime Benefits.

Since 2017 and coupled with research and testing, I’ve gradually evolved a simplified behavioural change model to achieve incredible professional and personal success for myself and my students, and I have distilled it into a 3-day experience for you.


January 21st: Mastering Influence

How to discover the core desires influencing why you behave the way you do so you can achieve more goals, meet targets and fulfil your dreams. More than understanding your personality, every behaviour you exhibit is trying to meet a core need you are unaware of. There have been a lot of AHA moments in this session in the past.


January 22nd: Mastering Behavioural Transformation

Master how to change any habit or behavior, by first changing the keystone and interrupting the patterns using a unique evidence-based Behavioral Transformation Sequence which has solved complex problems such as depression, addiction, phobias, masturbation, social anxiety, low self-esteem, blaming and fault-finding, etc.


January 23rd: Mastering Personal Leadership

Integrate your new learnings into a personal leadership plan, a concise system to go from leading yourself to leading others in just 4 steps.

Hi, I’m Dayo Samuel, and I built Lasting Transformation to help people like you create permanent positive changes in their lives.

If you're a business person, entrepreneur, blogger, speaker, pastor, parent, or someone who simply wants to weather the storms and live more intentionally, I can help. I have personally:

  • Struggled with a 13-year addiction
  • Battled fear and social anxiety and won.
  • Called "broke-ass pastor" by my girlfriend. 
  • Rose above all that to become the "grandfather of podcasting in Nigeria"
  • Started multiple successful companies, including a private practice and a digital media company.

Here’s what people are saying about Dayo Samuel

How Lasting Transformation Works

We believe that transformation should be simple. After all, if it's complicated you won't do what it takes to transform!

This same approach holds true when it comes to helping our students learn and apply the Lasting Transformation material. We keep it simple, we keep it straightforward and we keep it systematic so that YOU transform your life faster and easier than most people would believe possible.

On its own, Lasting Transformation is worth NGN 100,000. But we won't ask you to invest that much right now because you'll be scared, worried, and perhaps even turn back from here.

However... If you're ready, willing and able to make the commitment to creating lasting transformation for yourself through this program, it only takes N20,000 to get started.


Basic access includes...



  • Live Zoom Class Access
  • Assessment Forms
  • Access to All Recording
  • Digital Workbook
private session

Everything in Live Class and more...



  • Live Zoom Class Access
  • Assessment Forms
  • Access to All Recording
  • Digital Workbook
  • Access to Private WhatsApp Group
  • 60 minute private 1-on-1 coaching and therapy call
  • Goals to Growth Mastery Bundle

Still thinking? Drop your details, and we will discuss your options.

I am considering...
  • Live Access
  • Private Session
0 of 350

Enrollments close on January 18th 2021


100% Iron-Clad Guarantee for 30-Days

No questions asked. No hassle. You have my word on this. If you join Lasting Transformation and feel dissatisfied, just contact our support at, and we will promptly refund 50% of your money if it's within 30 days of your purchase date.

Don’t wait! Look at what past students have to say about Lasting Transformation

Noah Bello

Teacher & Counselor

"I was turning down opportunities"

Before getting into Lasting Transformation, I was getting so overwhelmed by what I do. I was deliberately turning down opportunities to help people but the opportunities won't stop coming. I also find it hard to ask people to pay for my services. As a result, some of my clients abuse the value I render. Coaching and counseling had started to become a huge burden to me.

Maureen Nwachi

Sickle Cell Advocate

"Dealt with my own limitations first"

Before enrolling in Lasting Transformation, I could get people talking about their challenges. I could make them feel better but I was unable to help them obtain results or even measure level of impact. I preferred sticking with first assessment of people and referring them to other capable hands than carrying out the entire process of coaching.

This program first dealt with me by allowing me see my own limitations and working on them thereby leading me to understand human behaviour better. Now I am better equipped and eager to follow due process of leading clients to their goals.

Frequently Asked Questions

Will I attend a physical class?

NO. If you sign up for the Private Session add-on, you will receive a link to schedule your private 1:1 call via your email. Other than that, this product is 100% digital and delivered live via Zoom virtual meeting. You will get INSTANT ACCESS to the assessments necessary after payments. You can begin your journey within minutes of making the decision to buy.

What’s different with the 2021 edition? How has the course been completely redone?

Below is a list of all the changes we’ve made with the new edition:

Lasting Transformation has been revised with 2020 in mind. We’ve addressed those various challenges and adjust the content to recognize where people are.

We’ve completely reengineered the workbook to be high-value and makes the system easy to implement. It’s now a guidebook to serve as a reference throughout the year on your the changes you want to make permanent. Plenty of space for notes.

We’ve included not only the core elements of the teaching in the workbook for easy review and we’ve added extra resources to help with success with the system.

Research, stories, and examples have been updated.

We’ve overhauled Lessons 1, 4 and 6 so that the implementation is easier.

What happens after I purchase the Lasting Transformation program online?

After you submit your order, you’ll be redirected to a form that will capture your details. This is so you do not miss access to the live class.

Eventually you will create a username and password in order to access the members’ area. That’s where you’ll find all of the video content, after the class is completed. You will also receive an email confirmation of your purchase

What if this product doesn’t meet my needs?

If you purchased the Live Access package, please note that due to the live nature of this program, a refund may not be honored.

If you purchased the Private Session package, only partial refunds will be honored after the live event on January 23rd, 2021.

If you are at all unhappy, just contact us at, and we will be happy to assist you.

What if I have a question or need support?

We are here to help. Simply contact us at, and we’ll be happy to assist you.

Are my credit/debit card details secure?

Yes. All payments are processed through our payment processor (Flutterwave) and are 100% secure.

How Do You Want To Look Back On 2021?

In 12 months, you're going to reflect on the previous year, thinking about the wins, struggles, and whether you are where you want to be.

Hopefully, 2021 won't be as wild a ride, but whatever happens, the choice of whether you want to achieve your goals and mission is up to you.

You can continue down the road you're on.

Or you can join Lasting Transformation and set in motion a year that could be the turning point for you achieving all your dreams.

Invest in you, and join Lasting Transformation today.

Dayo Samuel

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