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The Simplest, Yet Most Effective Method For Breaking Free From Terrible Fears, Phobias, Trauma And Anxieties.

Tired of The Nagging Negative Fear That Overwhelms You?

  • In this top section, emphasize a big problem or frustration that your audience has.
  • This is a problem that your product will solve for them, of course.
  • However, at this point, we're not talking about the product yet. Think of it as telling a story, where you don't want to rush to the ending right away.

Hi, I'm Dayo Samuel...

Here’s A Quick Question For You…

What Is The #1 Mistake Struggling ‘Hustlers’ Make That Fatally Destroy Their Chances Of Creating Success Or A Lifestyle They Dream Of?

FEAR

A fear that they’re not good enough. That they’re not qualified enough or don’t have enough experience yet.

A fear that they will be judged. By others. By people they truly care about. By themselves.

The question of 'how to face your fear' is something everyone deals with.

Because you see, everyone is afraid of something.

The cute person down the street, your Mom, that famous celebrity…

EVERYONE.

The big difference is that some people chose to live their lives held back by fear, leading to a life full of regret, anger, and frustration.

On the other hand, others find a way to push through and become unafraid, unavoidable and unstoppable.

AND You can become one of these people Today.

That's right! BUT TO BE HONEST, IT WON’T BE EASY!

That’s why many people are slowly strolling to the grave unhappy, not liking their life, and feeling like their arms are tied to stop it or change direction.

All men must die, I know…but how about having a say in how you live?

Here's My Story

I am Dayo Samuel… Everyone calls me “the grandfather of Podcasting.”

But….

This used to be me a few years ago.

Unbelievable, but true!

I looked and felt like I was being force-fed into a pepper-grinder with my arms tied behind my back.

Like a nightmare hooking you to your bed where you can’t even shout “Jesus!”

I hated myself. And my poor sense of self and lack of confidence kept making me accept crap from life, and from people.

I remember how I died inside, one night when my girlfriend called me a “broke-ass pastor”.

Even my prayer that night was hard. I couldn’t lift my soul to God.

It didn’t help that I came from a very humble and local background.

From state to state everywhere I lived, people laughed at me and labeled me “Baba Ijebu” because of my very strong local accent and my bad English.

It was like my destiny was tied to my ugly background.

Who was I to dream of a better life???

Everything and Everyone Around Me Kept Reminding Me of Who I Was…

And even when they didn’t call me names, my memory echoed those voices in the back of my skull.

“Dayo, you can’t do this…”

“Dayo, you can’t do that…”

Not because I couldn’t, but because I was terrified.

The jeering laughter of a million voices ringing in my head kept me paralyzed, anytime I so much as imagined a better life for myself.

I was set for a boring, uncelebrated life – even if I eventually “made heaven”.

I had all the excuses in place for my life to end up miserable.

I was screwed.

Then One Day, I Made A Radical Discovery

It was more like an open secret.

Everybody has a fear.

The rich, and the poor…

The great and the lowly…

Saint and sinner!!!

Some were just good at handling theirs better than others.

And this happened to be the common denominator between who gets rich and who dies poor and unrecognized…

Between the achievers, and the underachievers…

Suddenly, I saw that all my excuses were no longer acceptable. There must be a secret that I am not aware of.

I instantly saw that I was the one cheating myself out of life AAAALL this while.

I was mad!!!

I decided that day that I was going to stop all the nonsense I was suffering both internally and externally.

So I made a decision.

I began to study every discipline that has ever produced any material on what it means to be human and how to deal with fear.

From science, to religion, to psychology, to education, to economics, and so many others.

As I began to apply the things I learn and make tiny tweaks in my own life, I began to notice big changes, increased wisdom, and people began to commend my improvement: financially, socially, even in my appearance.

I became much more confident. Of course, because I broke the frame of fear.

So Here’s The Thing…

Instead of dying with the fear that seem to make you miserable and altogether unhappy (even though most people would rather not be successful than push past their fear)… Let me give you a roadmap.

Research has proven that confidence is one of the core fundamentals of happiness. And fear is one of the primary obstacles to confidence.

Confidence is proven to reduce stress and anxiety, and also improve one’s ability to think clearly and make everyday decisions.

Authentic confidence gives us a solid foundation for making wise decisions, building strong relationships and conducting ourselves in a way that wins the trust, respect and admiration of other people.

Without having a foundation of genuine courage, most people unknowingly build their lives upon some very unstable and shaky grounds.

The good news is life doesn’t need to be this way.

This is why I wrote “Limitless Courage and Confidence: Evidence-Based Strategies for Overcoming Fear and Living Free from Anxiety” So You Can End the War with Fear, Trauma, Phobias and Anxiety

Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).

Keep it simple. You can use the icon feature in Thrive Architect for the images.

Don't over-explain in these text sections below each individual image.

Let the images do the talking. If something needs more explaining, add a text block below.

Get Your Points Across by Using Lists

  • Create a nice list of points here.
    What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
  • Make your content easy to digest.You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
  • Once you know this, you'll want my product.That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).

In this Text Block, Start Transitioning to the Solution You're Offering...

You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.

Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.

Here is a Smaller Sub-Heading for Extra Emphasis

Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.

Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.

Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.

This is Where the BIG REVEAL happens

Here it is: YOUR PRODUCT NAME

Now it's time to present your offer as the perfect solution to everything you've been talking about so far in your story.

While we were holding back before, it's now time to be very specific. Talk about your product, what it is, what your customer gets when they purchase. At this point, after all the buildup, your readers really want to know what you have to offer, so don't hold back.

  1. 1
    Show a product image: it's always a good idea to have a visual representation of your product. It makes it more tangible and more "real" in your reader's mind.
  2. 2
    The power of the points list: use this list to emphasize the most important benefits of your product.
  3. 3
    Benefits over features: for every feature your product has, try to translate it into a benefit (i.e. a positive end-result your customer will get).
Product Name
Product Name

What People Are Saying About Our Solution

“Social proof comes with customer testimonials.”

"Customer testimonials are a powerful conversion element. Display them here to demonstrate that your product has many customers and that those customers are very happy with their purchase.


We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety."

Shane Melaugh
- Job Title or Role

“Here's what the perfect testimonial looks like..."

“The perfect testimonial looks a lot like this one: it has a heading (this shows the best part of the testimonial), one or two paragraphs of text, an image, a name and (optionally) a role to go along with the name. Also note the use of quotation marks in the testimonial text."

Samantha Allen
- Job Title or Role

“Can you ever have too many testimonials?"

“It's a fair question: can you have too many testimonials?


The answer is: you can, but the problem is usually not the amount but the quality of the testimonials. If you have good, enthusiastic and real testimonials that mention specific details and benefits, don't shy away from adding 10, 15, 20 or even more to the page.

Just don't add a ton of boring or generic testimonials.
"

Shane Melaugh
- Job Title or Role

Welcome to the Main Purchase Section

Here we have a highly attractive purchase section. We display another paragraph of text, which is a strong call to action to your readers. In addition, we have a product image, unmissable large button and some guarantee and safety symbols.

Product Name
Product Name

100% Satisfaction Guaranteed

Secure Payment

A Few More Testimonials to Prove it Works for Real People

“Keep displaying testimonials for social proof."

“Here, we have a second testimonials section, right after the purchase section. Now that we've asked the reader to pull the trigger, they might feel some resistance and testimonials can help reassure them.”

We like to do what many others have done already. There's safety in numbers. Testimonials can be used to give your visitor that sense of safety.
"

Shane Melaugh
- Job Title or Role

“Pick the right kinds of testimonials to show here..."

“If you have any testimonials that include stories of how a customer had some doubts about your product, but was then won over by the high quality, your friendly support etc. those are perfect for displaying in this area of the sales page."

Samantha Allen
- Job Title or Role
Dayo Samuel

Creator of The Fear Resolve Process

About the Author

When selling online, it's easy to forget that people prefer buying things from other people. If there's any element of personal branding in your product, use this section to write a few paragraphs about yourself.

Keep it short, as this page is about your product, not your life story. But a few personal details mentioned here can help build rapport with your reader. It's a reminder that there's a real, trustworthy person behind this product and they aren't buying from a faceless corporation.

It's Time to Start Addressing Your Visitor's Last-Minute Objections

After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.

This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.

Use Sub-Headings Before Every Major Objection You Address

People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.

Advantages vs Disadvantages

Here's a section that you can use for many purposes. For example, you can use it to showcase how your solution is better than other solutions out there. Or, compare the problems your reader is facing right now with the great solutions they'll enjoy once they purchase.

The Pros List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper

The Cons List

  • Proin arcu nulla, varius sit amet ligula ut, porta convallis dui.
  • Nullam feugiat est porta, semper felis iaculis, luctus nisi.
  • Aliquam ac ipsum convallis, dignissim lacus ut, maximus enim.
  • Phasellus nec arcu non augue egestas
  • Duis accumsan, dui et semper
Product Name
Product Name

Here's a "What You Get" Section (Plus the Second Call to Purchase)

  • Vivamus sit amet lacus eu odio lacinia efficitur venenatis quis tellus. Ut eget
  • Sed egestas diam vel iaculis dapibus.
  • Fusce tortor lorem, fringilla et tortor
  • Pellentesque non facilisis purus, id
  • Facilisis purus, id lorem ipsum ultrices
  • Ultrices erat nubia nostra himenaeos.

100% Satisfaction Guaranteed

Secure Payment

100% Satisfaction Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.

Frequently Asked Questions

Why add an FAQ section like this?

How about adding a contact link?

What about exit intent lightboxes?

What questions belong here?

Have you tried a chat widget?

Answer questions, save space.


P.S.: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.

After the post scripts, use the link below to link to your purchase section or the checkout page.

Copyright - Dayo Samuel

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